Marketing Management Assignment

Title: Marketing Management Assignment

Instructions for Marketing Management Assignment– PLEASE READ THEM CAREFULLY

• The Assignment must be submitted on Blackboard (WORD format only) via the allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well-presented, marks may be reduced for poor presentation. This includes filling in your information on the cover page.
• Students must mention the question number clearly in their answers.
• Late submissions will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
• All answers must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.

Assignment No 1: Critical Thinking 

Learning Outcomes:

1. Recognize an understanding of the overall marketing concepts, goals, and strategies within the context of the organization's goals and strategies. (Lo 1)
2. Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (Lo 4)

Questions:

1. Assume you have been hired into the marketing department of a major consumer products manufacturer such as Nike. You are having lunch with some new colleagues in other departments—finance, manufacturing, and logistics. They are arguing that the company could save millions of dollars if it just got rid of the marketing department. Justify yourself after making an argument that would persuade them otherwise. (2.5 Marks)

2. There are four macro strategies to create and deliver value to customers that can help a firm to develop a sustainable competitive advantage. Think of a company from the local market that you are very loyal to in many categories like (food, electronics, personal care, etc.).  Is it the product, location, operation, or customer excellence that you are loyal to that firm? Critically examine.  (2.5 Marks)

Notes:  

• Answer your questions based on the concept discussed in the Chapters.
• Your answers MUST include at least 2 outside references (other than the slides and textbook) using a proper referencing style (APA).
• Using references from SDL will be highly valued.

Answers

1. Answer-

The marketing department plays a crucial role in driving the success of the company by creating and executing strategies that increase brand awareness, drive sales, and ultimately drive revenue growth. Without the marketing department, the company would struggle to effectively communicate the value of its products to consumers, leading to decreased sales and a decline in the overall health of the business. Additionally, the marketing department is responsible for conducting market research and analyzing consumer data, which helps to inform the company's product development and distribution decisions. This ultimately leads to the more efficient allocation of resources and a more effective product offering. Cutting the marketing department would not only greatly impact the company's ability to drive revenue and growth but also the ability to make informed decisions that affect the overall business.

1. Answer-

It's difficult to say exactly which macro strategy is driving my loyalty to a specific company without more information. However, I can examine the different macro strategies and how they might apply to a company that I am loyal to;

1. 1. Product: The company may offer a wide variety of high-quality products that meet my needs and exceed my expectations. For example, the food may be delicious and healthy, the electronics may be reliable and innovative, and personal care products may be effective and eco-friendly.

   2. Location: The company may have a convenient location that makes it easy for me to shop there regularly. For example, it may be located near my home or work, or it may offer online shopping options that make it easy to order products from anywhere.

   3. Operations: The company may have efficient and well-managed operations that lead to a positive shopping experience. For example, the store may be well-organized, the employees may be friendly and helpful, and the checkout process may be quick and easy.

   4. Customer excellence: The company may have a strong focus on customer service and satisfaction. For example, it may offer a loyalty program, have knowledgeable staff, or have a responsive customer service team.

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